Kylie Jenner made her Victoria’s Secret runway debut in the most expensive Fantasy Bra ever. Here’s everything about the $50 million diamond piece and Kendall Jenner’s reaction.
https://www.vogue.com/article/kylie-jenner-fantasy-bra-2026-victorias-secret-10-18-2026
Kylie Jenner surprised everyone when she walked the runway at the 2026 Victoria’s Secret Fashion Show. She made her debut wearing the brand’s iconic Fantasy Bra, valued at $50 million. It was the first time the Fantasy Bra had returned to the runway since 2018, and it was also the most expensive version ever created.
The bra was designed by Jacob & Co. It features 4,410 natural diamonds totaling 1,373 carats, with a massive 75.54-carat Fancy Vivid yellow diamond at the center worth about $22 million on its own. The entire piece took 15 craftspeople more than 1,000 hours to make and weighs nearly four pounds. It is made entirely of gold and diamonds with no fabric, so it had to be carefully engineered to move with the body.
Kylie paired it with white feathered wings, a sheer white mini skirt, and clear heels. She became the first non-Victoria’s Secret Angel to wear the Fantasy Bra.
Kendall Jenner, who has walked the Victoria’s Secret show multiple times in the past, was fully supportive of her sister. Sources said Kendall thought Kylie “absolutely killed it” and even gave her some runway tips beforehand. Kendall did not walk in the 2026 show herself.
Kylie was also cheered on by her mom Kris Jenner and boyfriend Timothée Chalamet from the front row.
After the show, the $50 million Fantasy Bra is heading back to the Jacob & Co. boutique in New York, where it will be available for private purchase. Anyone who buys it will own a piece of Victoria’s Secret history.
Kylie’s debut brought the Fantasy Bra back into the spotlight in a big way. The look generated huge attention and marked a major moment for both her and the brand.
